Master Class - Lo que nos prometen las marcas: Consumer Neuroscience en la industria FMCG

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Master Class - Lo que nos prometen las marcas: Consumer Neuroscience en la industria FMCG

Alexis Brantes Rodríguez
00h 55m 26s
3
2025-09-22 01:23:49

(4 Ratings)

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La master class "Lo que nos prometen las marcas: Consumer Neuroscience en la industria FMCG", impartida por Alexis Brantes Rodríguez, explora cómo las marcas en el sector de bienes de consumo rápido (FMCG) usan la neurociencia del consumidor para influir en decisiones subconscientes de compra. Se centra en lo emocional e implícito que ignora la investigación tradicional, usando herramientas como fMRI y EEG para medir respuestas cerebrales a anuncios y productos.

Short Description

Master Class impartida por Alexis Brantes Rodríguez, Neuroeconomista austriaco y Head of Consumer Neuroscience Insights en UserEmotion, Estonia.

Lessons

Contenido de la Master Class

[Lesson] Lo que nos prometen las marcas: Consumer Neuroscience en la industria FMCG
Duration: 0:55:26

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